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SONY: Case Study

Multi-Show & Digital Sponsorship

 Lead-in to Movie Opening Weekend

Global film Supa-star, Chris Hemsworth, engages with fans!


Spiderman: Homecoming and Supanova is natural fit! Sony Pictures Releasing worked closely with the Supa-team to craft an innovative campaign that activated both at-shows and digitally, engaging a national fan audience, in the months leading up to the movie’s opening weekend in July.

Spiderman: Homecoming was widely successful, grossing over $880M worldwide with the Australia market making a significant impact. Sponsorship campaign highlights include: Bespoke eDM, national online contest with double passes to movie premieres in multiple cities, a live ͞virtual video panel͟fan Q&A with the movie’s director Jon Watts.


2.20 Mil

Overall Tour Digital and Live Event Impressions


On-Platform Video Views:


Live Video Chat

In true sci-fi fashion, Supanova “beamed in” Spiderman: Homecoming movie director, Jon Watts, from Europe, creating a (virtual) interactive experience at the Con! Working directly with Sony Studios in Hollywood via the Sony Aus team, our fans enjoyed a Live Video Streaming fan panel (that’s a Q&A) that was exclusive. Fans packed the theatre to participate … a smashing success that was amplified nationally on social media and major publicity channels!

Campaign Result

“Sony Pictures Releasing is our kind of studio brand partner, always looking to engage the Supanova audience in exciting new ways. What we were able to produce around the Spider-Man: Homecoming activations offered top creative talent, interactivity and made a great impact with our passionate fans.”

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