This 360-marketing program with Toy giant Hasbro activated with an immersive 12x12M dedicated experiential zone, NERF HQ, providing fans with hands-on action at every show on the Tour. Kids and families played with all the newest Nerf blasters and challenged their skills. Select program elements included: national fan contests (digital), full-page Ad in every event programme guide (180,000 circ.), TVCs on jumbo screens, celebrity integrations and more. Line control definitely required for this fan favorite!