MWAVE: Case Study

Tour Wide Sponsorship

Six Supanova Shows on the Tour

Global film Supa-star, Chris Hemsworth, engages with fans!


Mwave, AU’s leading online computer & accessories e-store (, joined the tour to target Comic Con fans and convert them into paying customers. The results was a resounding success! ͞The MWave PC Gaming Zone͟has become an innovative and interactive space (12x15M), a hands-on gaming and tech experience all weekend long, for fans. Exclusive naming rights also includes up to eleven (11) of mWave’s retail partner brands (Intel, Microsoft, MSI and more), on the Supanova tour.


8.51 Mil

Overall Tour Impressions Mwave

3.12 Mil

Event and Experiential impressions


People Through the Event Experience


Additional Program Value Delivered:

Mwave Sizzle Video

Campaign Result

"We quickly found out that the first mover opportunity for us to join the Supanova tour became a vital part of our customer acquisition strategy, on a national level. It’s been awesome to be a part of bringing authentic gaming experiences, with our valued product partners, to consumers at the show."

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