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TWITCH: Case Study

Multi-Show & Digital Sponsorship

 Streaming Video Community

Global film Supa-star, Chris Hemsworth, engages with fans!

Description

Amazon owned Twitch, is the world's leading social video service and community for video game culture with over 15M visitors daily.Looking to broaden its audience and capture a new fan group of online platform users, Twitch sponsored the Supa-Streaming Stage at four recent shows. It’s been nothing short of a wild success for Twitch in achieving key KPI’s such as: acquiring new users from Supanova’s national passionate audience and delivering fresh exclusive streaming video entertainment staring: top celebrities, voice over actors, gaming & social media influencers and renowned artists!

 Delivery

1.11 Mil

Digital and Live Event Impressions
(4 shows)

240,000

On-Platform Video Views:

9,000

Hours Viewed

Twitch Sizzle Video

Campaign Result

"We're all about reaching new creators and fans and Supanova's large pop culture-focused community is the perfect audience. The video broadcasts from the event and VOD content have let our community in on the festivities in interactive ways while also showing Supanova attendees new to our service what Twitch is all about. Brilliant!"

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