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NERF: Case Study

Tour Wide Sponsorship

Six Supanova Shows on the Tour

Global film Supa-star, Chris Hemsworth, engages with fans!

Description

This 360-marketing program with Toy giant Hasbro activated with an immersive 12x12M dedicated experiential zone, NERF HQ, providing fans with hands-on action at every show on the Tour. Kids and families played with all the newest Nerf blasters and challenged their skills. Select program elements included: national fan contests (digital), full-page Ad in every event programme guide (180,000 circ.), TVCs on jumbo screens, celebrity integrations and more. Line control definitely required for this fan favorite! 

 Delivery

6.56 Mil

Overall Tour Impressions Nerf HQ

2.61 Mil

Event and Experiential impressions

30,000

People Through the Event Experience

$64,850

Additional Program Value Delivered:

Nerf Sizzle Video

Campaign Result

"Supanova shows have proven to be a perfect marketplace for kids and families to experience our newest lines of Nerf products and the results have shown us there’s a real appetite, from this passion Comic Con audience, for buying our Nerf blasters."

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