Six Supanova Shows on the Tour
This 360-marketing program with Toy giant Hasbro activated with an immersive 12x12M dedicated experiential zone, NERF HQ, providing fans with hands-on action at every show on the Tour. Kids and families played with all the newest Nerf blasters and challenged their skills. Select program elements included: national fan contests (digital), full-page Ad in every event programme guide (180,000 circ.), TVCs on jumbo screens, celebrity integrations and more. Line control definitely required for this fan favorite!
Overall Tour Impressions Nerf HQ
Event and Experiential impressions
People Through the Event Experience
Additional Program Value Delivered:
"Supanova shows have proven to be a perfect marketplace for kids and families to experience our newest lines of Nerf products and the results have shown us there’s a real appetite, from this passion Comic Con audience, for buying our Nerf blasters."
Toys & Games: Hands-on new products to generate consumer sales
Naming Rights: Leading online computer & accessories retail event experience
Theatrical Movie Launch: Sony Releasing Australia engages core fans
Audience Acquisition: Video streaming platform & growing beyond core gamers