Six Supanova Shows on the Tour
Mwave, AU’s leading online computer & accessories e-store (www.mwave.com.au), joined the tour to target Comic Con fans and convert them into paying customers. The results was a resounding success! ͞The MWave PC Gaming Zone͟has become an innovative and interactive space (12x15M), a hands-on gaming and tech experience all weekend long, for fans. Exclusive naming rights also includes up to eleven (11) of mWave’s retail partner brands (Intel, Microsoft, MSI and more), on the Supanova tour.
Overall Tour Impressions Mwave
Event and Experiential impressions
People Through the Event Experience
Additional Program Value Delivered:
"We quickly found out that the first mover opportunity for us to join the Supanova tour became a vital part of our customer acquisition strategy, on a national level. It’s been awesome to be a part of bringing authentic gaming experiences, with our valued product partners, to consumers at the show."
Toys & Games: Hands-on new products to generate consumer sales
Naming Rights: Leading online computer & accessories retail event experience
Theatrical Movie Launch: Sony Releasing Australia engages core fans
Audience Acquisition: Video streaming platform & growing beyond core gamers